Video: University students - this is why you should call your mum from time to time

A mum has posted an embarrassing message to her son on Facebook after she claims he hasn't called her since starting college.

Ann Pinto McCarney posted the embarrassing Facebook plea after not hearing from her son Liam since he moved out of the family home.

But she's got her own back on him after the excruciating clip went viral, and Liam has now been called out in front of more than 200,000 people.

In the cringey clip, Ann says: "Hi Liam, hi! Do you remember me? I'm your mommy! I gave birth to you.

"Well actually, I didn't quite give birth, I had to have a C-section to get you out - big scar and hurt like hell - but that's OK.

"You remember that was me that gave you life?"

She added: "I haven't heard from you in a while and thought maybe you forgot about me?"

Ann then goes on to remind her son about all the times she has been there for him in the last 18 years of his life, and admits she'd appreciate a quick phone call every once in a while.

The clip has now clocked up more than 288,712 views since it was uploaded on September 16.