Beyonce and Jay Z allegedly played upon cheating rumours to net themselves millions.
According to reports, the couple jointly decided to play up to the hearsay about their marriage when putting together Lemonade.
They apparently recognised that the lyrics would get the album maximum exposure without them having to do much to promote it.
The Daily Star now reports that the pair are set to rake in £150m from the tour alone - not to mention a boat load more when record sales are counted.
A source told the newspaper: "Jay is a very smart businessman and was involved in the creation of Lemonade.
"He knew every song Bey was going to release. He knew the lyrics – he knew the implications. He had to approve the songs before release.
"The bottom line is that they are both really smart."
(Daily Mirror)
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