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Research and Markets: Executive Impact Analysis of Big Data in the Trucking Industry 2015

In 2014, 5 of the 12 global HD OEMs were already independently and through collaborations with IT companies engaged in developing Big Data analytics. By 2019, all 12 top global HD OEMs are likely to leverage Big Data analytics to increase their margins through sales, service, maintenance, financing, and warranty cost reduction.

Vehicle driving and maintenance data monetization is increasingly becoming a significant business activity for value chain participants, most of whom lack experience or expertise in harnessing the potential of Big Data. Predictive and prescriptive analyses through Big Data hold the potential to deliver times the return on investment (ROI) in harnessing Big Data.

Global Tier-1 suppliers are evaluating or implementing Big Data platforms across their enterprises, with more focus on warranty and parts management. Large Tier-1 suppliers such as Cummins, Wabco, ZF, and Dana are expected to become increasingly involved in the prognostics value chain with associated data analytics capabilities across their product lines.


By 2020, emerging Class 8 truck sales and rental businesses are likely to gain benefit from data as fleet managers begin to make purchase and rental/leasing decisions based on "functional obsolescence (how long can we run a truck?) and "economic obsolescence (when is the optimal point to replace to a new truck?).

A sustainable Big Data strategy relies on collaborating and coordinating among IT suppliers and internal IT functions within OEMs/Tier-1 companies. HD OEMs are expected to increasingly rely on IT companies for Big Data analytics, securing vehicular systems, and developing customizable design and service offerings.

OEMs are developing strategies to leverage Big Data to harness more robust customer and dealership management systems, to better understand end-user buying patterns and to accelerate their innovation-to-value cycle. In North America and Europe, several OEMs are already ushering in Big Data through telematics and prognostics.

Credit: Businesswire.com

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