Flipkart wants to build brain like capabilities using big data to understand customer needs

Flipkart wants to build human brain-like capabilities, using big data and the power of mobile phones to sell smarter to its more than 45 million registered online buyers.

"The larger problem we are tackling is how do we make sure that Flipkart is providing all the technology which enables ecommerce in India," Flipkart's new head of engineering Peeyush Ranjan told ET in an interview.

Flipkart's plan is to apply a combination of big data analytics, social shopping and a mobil ..

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