Vivo provides big data solution for Benjamin A Padaria

Brazil's Vivo Empresas announced a contract with Benjamin A Padaria for the use of big data services. The Luca Store, one of the solutions offered by the Brazilian operator, allowed the Benjamin network to analyze the flow and purchasing power of potential customers in certain regions and use this information to help open new points of sale in line with the business strategy.

The solution analyzed the public of six stores in the chain to identify the most important variables in success cases, studying the flow of people in different time ranges, average family income and consumption potential. From this analysis, the company's data scientists developed a score model to evaluate several other regions, indicating the best places to open the points of sale.

(TeleComPaper)