Big data is one of the realities that will change the world of
business. Data have become a new way to experience better than ever for
consumers. The possibilities open by big data for companies are very
high. From product design to highly customized products campaign, big
data allow you to play many colored fields.
But what companies are already taking advantage of this information or preparing to do so? According to statistics from Tech Pro Research,
only 30% of companies have initiated a project of big data. That is,
only 3 out of 10 companies surveyed are already collecting data in order
to modify their business strategies.
The numbers are slightly better than those reported in a similar
survey by the same company a couple of years ago, although the variation
is not as high as might be expected given that big data has become a
common topic in specialized media and forums for innovation and how it
changes and improved business strategy.
As not all companies have already launched headlong into big data,
not all sector show the same response to the new challenges driven by
technology. Some business segments are much thrown in the career of big
data and therefore much more prepared to turn into an asset of your
business.
The telecommunications market is better responding to big data as 58%
of companies in this survey says it has already implemented projects of
big data. This was followed by construction and engineering (45%),
government (38%), IT (36%), banking, insurance and finance (33%).
Surprisgly, although the big data in the field of health is usually one
of the most talked about topics on the potential of data analysis, the
healthcare market is closing the list with only 13% share.
The Internet of Things
One of the main sources of data with which companies will face in the
immediate future if the Internet of Things (IoT). Nearly 80% of
companies are actually convinced that the IoT will become a disruptor element and will be what mark the decade.
As first, IoT will revolutionize marketing and will change how brands
relate to consumers, although this will not be the only change that
will impose on users and companies. IoT will not only channel for future
big data development, but also the power to create the basis for such
content.
According to the study, 29% of companies are already using the IoT
and 26% will use it in the near future. Another study, The Impact of the
IoT says that the technology is already transforming family life and
becoming the key elements that lay the foundation to achieve a state of
peace of mind.
The report found
that “30% of respondents indicated they had undergone a big data
project. Certain industry segments have gravitated more towards big data
than others. Manufacturing (72%), Logistics & Transport (66%), and
IT & Technology (63%) respondents were most likely to report
implementing, or planning to implement, big data. Conversely,
Healthcare, Education and BusinessServices/Consulting were the least
likely industries to do so.”
As per Gartner,
the analysis of the IoT information collected will lead to the
transformation of the data and eliminate 80 percent of business
processes or products by 2020. Rapid spread of the IoT will create a new
style of data analytics thanks to the ever cheaper sensors that are or
soon will go to all types of new
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